The Connected Culture — Book Design & Illustration
What began as a brief for 45 Instagram images grew into a complete illustrated book for our long-standing client EmC Leaders.
The Connected Culture helps leaders understand relationship dynamics, resolve people issues and build more cohesive teams. Our task was to turn those ideas into a publication that feels clear, engaging and approachable.
What we did
- print design
- illustration
A cast of characters
A colourful group of characters sits at the heart of the book. Their warmth and personality help make sometimes complex ideas about workplace relationships feel more human and easier to connect with.
The characters also established a fresh visual direction for EmC Leaders. They went on to appear across the organisation’s course workbooks, manuals and brochures, creating a recognisable visual language beyond the book itself.
From individual images to a complete book
We developed the illustration style, selected the colour palette and composed every spread, carefully balancing text and imagery throughout the publication.
The result is a colourful hardcover book with a light, approachable tone—inviting readers to explore its ideas without diminishing the importance of its subject.
Explore the design process on Veerle’s blog.
This book simplifies the process of mastering relationship dynamics and resolving "people issues." It provides guidance for leaders on how to inspire the best in their teams and themselves, and it offers strategies for building a cohesive team in the workplace.
Other books we've designed for EmC Leaders;
