Pepo — Identity & App Design

UX Design

In 2019, we designed the identity and mobile app for Pepo, a decentralised social-video platform created for crypto and developer communities. Members could share 30-second videos and reward one another with Pepo Coins, making appreciation part of the experience.

Powered by OpenST technology, Pepo became one of the first crypto-enabled apps approved by Apple for in-app token purchases and cash-outs.

What we did

  • brand identity
  • logo design
  • UX design
  • mobile app design
screenshots of the Pepo app design

Making crypto feel friendly

For a product built on unfamiliar technology, Pepo needed to feel immediate, social and easy to understand. We created a cheerful logo, lively colour palette and clean interface that kept the focus on people and their videos rather than the complexity behind the platform.

The result was a playful but considered identity that helped Pepo’s crypto-powered experience feel welcoming, approachable and easy to use.

Pepo app menu icons
Pepo app colour palette
screenshots of the Pepo app design
Some of the icons designed for the Pepo app
Pepo app unicorn illustration which is used as icon
Pepo app bottom menu bar icons
Pepo app bottom menu bar icons in active state
Pepo app landing screen illustration