EmC Leaders — Website & UX Design
After creating books, brochures and an evolving illustration system for EmC Leaders, we brought the same visual language online.
The website combines warm character illustrations, clear typography and bold colour to make the company’s work around leadership, connection and workplace relationships feel approachable and easy to explore.
One visual language, carried consistently from the printed page to the responsive screen.
What we did
- web design
- UX design
- branding
- illustrations
A familiar brand in a new setting
Rather than treating the website as a separate visual project, we built on the identity already established across EmC Leaders’ printed communications.
Illustrations and icons guide visitors through the content, while colour helps distinguish different sections. Generous space and carefully considered typography keep information clear, even when the subject matter becomes more detailed.
Designed for every screen
We created responsive layouts in Figma for desktop and mobile, together with the specifications and visual assets needed for development.
Our role covered UX and interface design. The website was implemented by a separate development partner chosen by the client.
The result gives EmC Leaders a digital presence that feels closely connected to its books and printed materials while remaining suited to how people explore content online.
We created responsive layouts and detailed design guidance for the development partner, helping the visual language carry consistently from desktop to mobile.
