EmC Leaders — Brand Illustration System
Since 2017, we’ve helped EmC Leaders turn complex ideas about connection, leadership and workplace relationships into a warm, recognisable visual language.
What began with the design of a book gradually grew into an evolving illustration system used across publications, events and everyday brand communications.
A growing cast of characters gives abstract ideas about connection and conflict a human face.
What we did
- print design
- illustration
From one book to a wider visual language
The characters were originally created for The Connected Culture. Their simple forms, expressive gestures and bold colours helped explain relationship dynamics without making the subject feel overly heavy or academic.
Growing with the company
Our collaboration began when EmC Leaders was a one-person practice and has continued as it developed into a full team. The illustration style evolved alongside the company, with new characters, situations and formats added whenever the communication called for them.
Conversations made visible
For Navigating Difficult Conversations, we created a series of avatars that turned dialogue into chat-bubble exchanges. The same clean visual language was carried into client testimonials, where personalised portraits based on photographs gave each quote a recognisable human voice.
