Adobe Hidden Treasures — Bauhaus Type Experiments
Adobe Hidden Treasures brought five unfinished Bauhaus alphabets into the present. In partnership with the Bauhaus Dessau Foundation, Adobe supported the completion and digitisation of letter sketches that had remained unfinished for almost a century.
Commissioned by Golin Harris for Adobe, we explored these newly reconstructed typefaces through five open-ended design challenges: a logo, poster, business card, homepage and Behance presentation.
Five Bauhaus typefaces, five creative challenges and plenty of room to play.
What we did
- print design
- logo & branding
- packaging design
The symbol suggests a pear, with its implied second half providing a subtle grid for aligning the typography. Different shades of green and a lively geometric pattern carry the idea across cans and bottles, giving the packaging a playful, contemporary character.
One card, one continuous pattern
For the business-card challenge, we paired Alfarn’s bold capitals with Xants. The geometric layout allows individual cards to connect when placed side by side, transforming a practical object into one continuous pattern.
Ciuffolotto coffee
For the Behance challenge, we created a fictional coffee brand around the distinctive forms of Reross Quadratic. A friend’s coffee roastery inspired the unusual name, which we translated into Italian because we liked the rhythm and character of its letters.
We extended the identity across coffee packaging, stationery, a landing page, cups and saucers, placemats and sugar packaging—giving the typeface an entire world in which to show its personality.
We extended the identity from coffee-bag packaging to stationery, a landing page, cups and saucers, placemats and sugar packaging—creating a complete little world around the brand.
